Week 2|Five Research Proposals

Here are a few videos which have left some deep impressions on me. It is interesting to explore the secrets behind such an engagement with the audience.

The Background in A TV Advertisement

This is an advert of Sony 1000X Noise Cancelling Series published in 2020.

By drawing a comparison on backgrounds before and after noise-cacelling, we can feel the massive change which addresses the major function of the advertised product.

At the beginning of the video, the focuses are on two characters and the backgrounds are blurred with some pedestrians walking around, showing a common environment in the city with a color of loneliness, which is emphasized by the amibent sound as well.

Afterwards, the whole screen shrinks by a ‘zoom out’ effect to transfer the attention to the backgrounds. Following the characters’ eyeline, we can notice that people disappeared and more details are shown up in the backgrounds, the decorations such as lighting and snow are moving slowly in expected path which highlights the effect of ‘quiet’.

Choosing the night scenery in the city also matches the mood of the music and reflects the daily life under contemporary technology development. Overall, the whole video promotes the product in a natural and elegant way.


The Silhouette in The Concept Video for K/DA – VILLAIN

The Silhouette and the changing lighting effects are used throughout this video, which sets a matching mood with the music. I think one of the usage of the silhouette is to hightlight the background and merge the moving character into the whole scene, leaving unlimited imagination to the audience.


Long Shot from Pride and Prejudice (2005)

This long shot carries a lot of information and this scene is an important turning point in the film. It shows individual but relative stories with a group of characters which all happen in the ball. It is worth of exploring how to set the transition point when changing the focus to the other characters in one shot, in order to complete a fluent storytelling.


The Trailer of The Phantom of the Opera

The Phantom of the Opera is one of the most famous operas around the world. This trailer was produced in 2018, extracting and integrating the important parts along the original storyline in a way of cinematography. Each shortage looks fascinating and attractive to the audience without misleadingness. It is interesting to study how to recreate a successful sequence in a trailer to advertise the project properly.


Scenes in Your Name

The scenes throughout the anime film Your Name are dreamlike and various, convering from natural sceneries to city landscapes. All the scenes are rendered and arranged at proper points along the storyline, creating a type of exquisite atmosphere to match the development of the story step by step. How to set such suitable scenes to deeply engage the audience is a huge task in filmmaking.

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